Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike's work is a great example of how non-traditional methods of exploring one's craft can lead to unique end results.
"You just need your surroundings and you can evolve"- Mark Ong aka SBTG, takes viewers through his creative process and roots growing up in the perceived restrictions of Singapore. Finding inspiration in the simplest of forms, SBTG creates the "138" shoe collaboration with FICE Boutique in Salt Lake City, Utah and explains how the Misfits inspiration guided the collaboration. On the surface the film purposes to expose the cerebral world of SBTG and an emerging sub-culture in Singapore, but the film becomes deeply personal as SBTG reveals how his experiences have affected his work and current mindset.
The collaboration shoes are available at ficegallery.com
Directed by: Skylar Nielsen
Executive Producer: Corey Bullough
Produced by: FICE & Vita Brevis Films
Title design: Mike Hall
Music: Clint Mansell, Fever Ray, The Misfits, This will destroy you, John Murphy