Produced, designed and directed entirely by The Mill NY, Norfolk Southern: 'City of Possibilities,' showcases the transformative power freight shipping. Using a balance of cutting-edge visual effects and whimsical charm, the spot seamlessly blends mesmerizing CGI characters into a live action world.
Production Company - Pulse Films, London.
Agency - DDB London.
Executive Creative Director - Jeremy Craigen
Writer - Tom Chancellor, Luke Flynn.
Art Director - Luke Flynn, Tom Chancellor.
Producers - Natalie Hill, Sarah Browler
Managing Partner - Jonathan Hill
Business director - Paul Billingsley
Account Director - Josh Davoren
Senior Account Manager - Harriet Bates
Planner - Tom Lloyd
Project Manager - Craig Neilson
Project Name: Cadbury Dairy Milk "Icons"
Debut Date: Sept. 3, 2011
Film Studio/Location: Duke's Island Studios, West London
Main Tools: Photron FASTCAM BC2 HD camera system, 99K Linear Longstrike Lightning Strike lights, Adobe Creative Suite and Autodesk Maya, V-Ray.
Marketing Manager: Greta Hammel
Brand Manager: Aideen Murphy
Advertising Agency: Publicis QMP, Ireland
Creative Director: Ronan Nulty
Copywriter: Darragh Carey
Art Director: Avril Durkan
Account Director: Kerry Fitzgerald
Agency Producer: Margaret Levingstone
Production Company: Brand New School London
Executive Creative Director: Jonathan Notaro
Director: Jonathan Notaro
Art Director: Ricardo Villavicencio
Director of Photography: Tim Green
Executive Producer (London): Geraldine McCarthy
Executive Producer (NY): Devin J Brook
Producer (London): Georgina Poushkine
Production Manager (London): Michaela Miesen
Post Producer (NY): Madison Brigode
Storyboards: Will Rosado
Designers: Ricardo Villavicencio, Freddy Arenas, Mario Sader, Wakako Ichinose, Sakona Kong, Andy Bernett,
CG/VFX Supervisor: Vadim Turchin
Animator: Meng-Han Ho, Walter Lubinski, Jerry Chow, Michael Garcia, Seon Crawford, Oyekunle Jegede, Jeff Bryson
3D Lighter: Ryan Lang, Eric Concepcion, Bill Dorais
3D Modeler: Alek Vacura, Piotr Glabinski
Flame Artists/Compositors: Aska Otake, Joe Vitale, Elsa Tu, Sheila Sullivan
Practical Visual Effects Company: Artem Visual Effects London
Music Track: Steve Miller Band's "Abracadabra"
Sound Design and Final Mix Company: Mutiny Sound Studios Dublin