Video on websites is changing how your message is communicated to your clients and prospects. Videos have the power to engage people at an emotional level in ways that are different to the written word.
by Just placing a video on your website however doesnt guarantee that you will create a powerful impression. If your communication isnt engaging then it can leave a negative impression, that you are not a professional outfit. The reason is we are spoiled by television programming, that is produced using high quality Vision and sound. The answer is not to bury your head in sand, but to get the right advice and direction in how you can embrace this medium.
Well-made videos can do the walking and talking for your organization at an exceptionally low cost. In effect they are your silent sales force. But the real trick is not to sell but educate. Let me repeat that, as the head of your organisation your job is not to sell but to provide valuable information to the visitor. Yes, there is a certain level of skill involved in this, but when you know how, you'll realize, it's simple.
Here's 10 tips for making a highly effective video for your website.
This may sound obvious, but *get this right and everything else is easy.
If you are not used to writing a script, this process will help you get started.
Don't try to write a script.
Instead write down the key goal of your video and then 3-4 bullet points covering what you want to communicate.
Using these bullet points as a guide deliver your presentation and record it - say using your phone. This will capture your natural way of talking with out been robotic or trying to act. By doing this you will make your video and you believable.
Use this technique to practice what you want to say and tighten up your key points.
By doing this you will also importantly get an idea of how long your script is going to be. In general, I would suggest keeping the script under 45 seconds if it is an introduction video ( say appearing on your home page) or still under 2 minutes if you are covering more detail for a qualified visitor.
Once you have recorded your script a couple of times and you are comfortable with it (and it's length), try writing it down. Once you have a hard copy of your script - reviewing it. Ensuring it meets your key objective and covers the bullet points you consider most important.
If it does, fantastic you are well on the way of making your first effective video. If not try again. It will normally take a few runs before you satisfied with your script.
It can also be very helpful to get a third party to read/ listen to your script. They come with fresh eyes and eyes and will let you know if you are communicating your message effectively and importantly in an engaging manner.
Here a short video to explain the first point.
Before you shoot you video think about how you are going to edit it together and what format you are going to output it in. This may change the type of camera you need to use and also the way you plan your sots.
You may also want to add in titles, images, graphics or even another video. You may want to edit like to edit out the ineffective moment.
There are lots of software packages out there some really great, some ok. But quiet often it is not just about the tool, it's about whose operating. So you may want to consider getting the help of a professional editor, someone who does it every day. This will help with the end result but will quiet often save you time and money
Not having good quality audio is one the biggest mistake you could make. You are not making a home video.
So, make sure there are no sirens , trucks or motorbike in the background. Even the sound of the air conditioning can be distracting. Make sure the microphone is in nice and close and avoid using the microphone on the camera - use an external microphone, if possible.
The sound quality is the difference between a good video and a bad one. The difference between a great impression of your business or a poor one.
Lighting is something people quiet often forget all about. But we have all see movie set with massive big lights so we should have a sense of how important they are. You don't need to get carried away with lights but good lighting will improve the over all look. It will give interest and generally make it your video look great.