At long last, designers can use real fonts on the web. But what now? Where do we go from here? Tim Brown has been studying type on the web for seven years, and has lots of ideas to share. In this talk, Tim will guide you through using typographic tools and perspectives that will change the way you design websites. Typography is an ancient art and craft; we are merely its latest practitioners. By looking to our tradition for guidance, we might once more attain our finest typographic achievements in this new medium.
Tim Brown is Type Manager for Typekit. He studies, promotes, and advances the craft of web typography on a daily basis, and shares what he knows at Nice Web Type. Tim has written for A List Apart, and he helps web designers with tools like Web Font Specimen.
In our industry, everything changes quickly, usually for the better. We have more and better tools for creating websites and applications that work across multiple platforms. Oddly enough, design workflow hasn't changed much, and what has changed is often for worse. Through the years, increasing focus on bloated client deliverables has hurt both content and design, often reducing these disciplines to fill-in-the-blank and color-by-numbers exercises, respectively. Old-school workflow is simply not effective on our multiplatform Web.
In this session, Stephen explores at a content-based approach to design workflow which is grounded in our multiplatform reality, not fixed-width Photoshop comps and overproduced wireframes. You'll learn how to avoid being surprised by the realities of multiplatform websites. You'll learn how to better manage client expectations and development requirements. You've probably heard of designing in the browser; in this session you'll learn a practical approach for actually doing it.