Returning for their second partnership with the series Mazda2 briefed Foxtel on creating a campaign that delivered on their message of individual expression. A fleet of Mazda2's featured throughout the series taking the girls to their various photoshoots & challenges, In this digital content series, each Top Model contestant was profiled at the end of their journey. The videos were housed on the Model Bios section of the ANTM website where they accompany popular content on each of the contestants. Check out the link below to view the full "Go Your Own Way" digital content series: fox8.tv/characters/australias-next-top-model-top-13/
Colgate Optic White has been a partner of Australia's Next Top Model for three fantastic seasons. Each year their brief has been to make the partnership bigger & better! ANTM S10 has been no exception with Colgate Optic White leveraging the format to promote sales in supermarkets across the country. Colgate Optic White aim to position their whitening toothpaste as essential to any beauty routine.To further deepen the connection with fashion & beauty a unique video content series "Behind The Brush" was developed. Taking a look at the hair & make-up artists of Australia's Next Top Model exploring the top beauty tips of ANTM's stand out segments - the photo shoots! The content series successfully delivers subtle brand messaging with entertaining & informative content exclusive to Colgate Optic White. Check out all of the Behind The Brush clips in the dedicated sponsor section on the FOX8 website: fox8.tv/australias-next-top-model-behind-the-brush/
As the official restaurant of the AFL, McDonald’s partnered with FOX8 and The Recruit to build brand affinity with AFL fans. The core part of their strategy is simple: to make footy fun again. And what better way than to leave to the Recruits themselves?
In episode 3 of The Recruit the team flew to Darwin to give back to the local football-mad community. This content piece takes you behind-the-scenes of the Macca’s Footy Clinic challenge and will be used by McDonalds and FOX8 as additional digital content to promote the brand association. As well as in-program editorial Maccas is ‘celebrating footy’s little wins’ – keep an eye out for them during every episode of The Recruit.
Fitbit has partnered with The Recruit to help show people how to lead healthier, more active lives.
The Fitbit Surge was the official fitness tracker if the series and was used by the Recruit team to help the coaches, training staff and the recruits themselves monitor physical performance across the series.
Working closely with production, the sponsorship has proved instrumental in providing data, inspiration and guidance to help each of the recruits reach their fitness goals.
The accompanying digital content has been designed to take viewers along on this fitness journey.
‘Surging for Performance’ is a five part series, created to help empower people to get fit, with help from a few of the Recruit experts along the way.
This content series educates viewers on sleep and recovery, keeping active and eating smarter and all showcase various features of the Fitbit Surge along the way. To view more content from this exciting campaign head to: fox8.tv/shows/fitness-hub/
Jetstar’s partnership with The Recruit S2 has been developed to promote domestic travel and help provide bespoke content that can provide strong brand relevance. Throughout the series, we’ll see the recruits fly to various Jetstar locations of interest, Darwin, Tasmania and Sydney.
This clip is a showcase of the recruit's trip to Tasmania in episode 2, it’s visually stunning and a fantastic representation of the exceptional scenery Tasmania has on offer.
Be sure to also keep an eye out for the Jetstar Little Athletics episode which features in episode 5 of The Recruit.