The first inspiration was an image of a ball made of lines and triangles, like a Network or a big connection; then came the idea of mixing it up with the expanded soccer ball, also used in our Soccer transmission language – however, we wanted something a little more deconstructed and vigorous.
In short, for the opening, we first made some still concepts using 3ds Max renders composed in Adobe Photoshop, then the storyboard, and last the animation using 3ds Max and Adobe After Effects.
All three-dimensional structures were assembled in 3ds Max, such as the introduction, the ball transformed into other balls and 3 different animations for the same logo. At this stage, we were focused on the ball animation in 3d. Then, the 3d animation was imported to After Effects - 5 different passes in total - where the cut and mask adjustments took place, and where the moving ball animation was composed on top of the others ball animations. Finally, we made the color adjustments and the secondary animations in After Effects.
Creative Direction: Luciano Cury
Direction: Omar Sabbag
3D Modeling & Texturing: Andressa Hell, Edgar Yagui
3D Lighting & Rendering: Andressa Hell, Edgar Yagui
Animation: Andressa Hell, Edgar Yagui
Edit and Compositing: Edgar Yagui
Set Design: Paulo Ferrari
On Air Graphics: Edgar Yagui , Nathalie Leonello