With over 60 surgery centers across the United States and Canada, TLC Laser Eye Centers is North America’s largest LASIK provider. Entering their 20th year, TLC wanted to refocus their marketing efforts to align with their anniversary, leveraging their history and experience to express why the TLC experience is superior to other LASIK providers.
Switch was selected as the agency partner to help roll out a digitally focused campaign that could translate easily into the physical world. The goal was to speak to patients, alumni and optometrist affiliates, while also serving as a celebration platform for internal company communications. This new campaign and video also served as the platform for internal communications around TLC's 20th anniversary.
St. Louis-based experiential marketing agency Switch utilized all in-house resources to concept, design, build and operate Budweiser's Brewmaster Mobile Tour. The 45-week tour kicked off in St. Louis on Oct. 18 2013 and travels through fall 2014 to a variety of fairs, festivals and special events.
The Budweiser Brewmaster Tour is a one-of-a-kind mobile marketing brand activation providing guests 21 and older a step by step look at Budweiser’s time-honored 30-day brewing process replicated after the St. Louis Brewery Tour. Real Bud Brewmasters lead this fully immersive, free consumer experience designed to engage all five senses and communicate Budweiser’s approach to quality in brewing.
Stepping inside the 48ft. trailer, small groups are led through five brewing zones. Each guest has the opportunity to smell and feel the hops, barley, yeast and rice, used to produce Budweiser and peer into brewing tanks showing the actual brewing process. A temperature-controlled cool room allows visitors to "feel" the brewery environment during the aging and finishing stages.
The final stop of the tour invites visitors to enjoy a Budweiser sample directly from a scaled down finishing tank, relax in the biergarten and peruse a merchandise pop-up shop via BudShop.com kiosks.
On Labor Day 2013, Budweiser went to Prescott, Wisconsin to join Ptacek's IGA in hosting an event to help build a community park.
The independent grocer has served the Prescott community for the past 101 years. To give back, they purchased a plot of land to establish a Prescott public park. Last year, to celebrate their 100th anniversary, they grilled a 52-foot, world record-breaking brat in their parking lot. This year, they aimed to triple the size and create a big event around it to bring the whole community together and raise money for the park.
To support the Ptacek's IGA efforts and the community, Budweiser brought the World Famous Clydesdales.
The event was a huge success. The record was broken but more importantly, the citizens of Prescott came together, took pride in their community, and worked to make Prescott a better place to live.
The brat was 152.9 feet long and weighed more than 80 pounds. Served on one continuous bun that was grilled the night before, the giant sausage took 180 volunteers to grill. The brat was made that day in Ptacek’s IGA store with Budweiser to make it a true beer brat.
Rick Nechio of Anheuser-Busch InBev said, "Having Budweiser in the World Record was great but that's not why we went there. We were there to help."
100% of the proceeds from the event will go towards the park.
Special thanks to the entire Ptacek family and to Prescott, Wisconsin – a small Midwest community with a big heart.
Switch was tapped by St. Joseph’s Academy, (SJA) in St. Louis to create a “showcase” video to be shown to a variety of audiences - current and potential students, parents, faculty and administration, alumnae, CSJ’s, etc. across a variety of mediums and channels. The end goal was to deliver an exceptional video that would assist with student recruitment and alumnae engagement. The video also introduced SJA’s new logo and new brand promise: Strong Values – Strong Women.
The video visually delivered two primary messages:
1) Balance – development of the whole person (faith, academics, athletics, arts and service.)
2) Strength – the depth and spirit of the SJA community (strength of connection, character and commitment.)
Switch’s creative recommendation was to capture the energy and spirit of SJA via a combination of shots that moved from slow to fast, close-up to wide-angle - all conveying the fun, inclusive culture at SJA.
A brief sampling of how we approach the creation and production of motion graphics for Anheuser-Busch's digital out of home program.
Motion graphics combines the art of design, filmmaking, sound, music design, and animation in a dynamic way that solves communication problems, educates an audience, adds to an entertainment experience, or extends the value of a brand. Switch designs content for delivery through a myriad of channels…that’s why we’re committed to a robust in-house Video & Motion Graphics department staffed with producers, writers, directors, 2D & 3D motion graphics artists, sound designers & editors.
Our media content has been played-back on everything from the web, to third screen mobile devices and tablets, full motion video signage, projected speaker support, and even an 80 foot LED billboard in the middle of Times Square. Our content is written, produced, and edited in-house by our team that understands the message and the way in which the viewer/user will be receiving it.