The brief that we received from the channel management clearly defined their requirement for a plain and legible, yet distinctive logo.
Therefore, we built the whole idea around a simple font and the distinctive power of the colour yellow.
As part of the news ticker, the logo also served as the baseline and starting point of the whole screen, and a vital part of the news headlines. The lines pulling through the logo just before the news indicated upcoming information.
The shiny transparent glass-coated plates, which were also used for 3D opener and bumper versions, were actually built around the idea of a pile of news files. Therefore, we not only added colour, texture and music but also developed a branding for the channel through motion.
What We Did
Visual Concept and Strategy for the Channel
Corporate Branding Package
Emblem and Logo
News and Sports Package
Weather Forecast Package
Real time Graphics Package
A variety of motion pieces spanning 2008-present. The majority of work was done by alone and independently, including modeling, shaders, procedural setup, editing, and color grading.
Certain pieces in the middle of the reel are the result of collaboration with Rhythm & Hues, Digital Domain, and Blur Studios; I served as Creative Director for several Triple-A game trailers while working with Microsoft Studios (Crytek's Ryse, Lionhead's Fable II, among others).
Produto: Menino de Ouro
Agência: Publicis Brasil
Título: Menino de Ouro. Um Conto de Fadas no País do Futebol.
Direção de criação: Hugo Rodrigues e Kevin Zung
Direção de arte: Kevin Zung e Sidney Araújo
Redação: Rodrigo Strozenberg
Atendimento: Danilo Ken, Ana Flávia Back, Isabele Garcia
Mídia: Andrea Veronezi e Raphael Cavalcanti
Tráfego: Rose Ramalho
RTVC: Tato Bono e Cayan Lobo
Art buyer: Selma Momosse e Flávia Spets
Produtora: MFX Post
Direção do filme: Thomas Ventura
Pós-produção: MFX Post
Finalização: MFX Post
Produtora de áudio: Lua Nova
Aprovação do cliente: Glen Valente e Priscila Stoliar