1. Joe is a designer and entrepreneur who co-founded Airbnb, a community marketplace for people to list, discover, and book unique spaces around the world. He talks to the PSFK CONFERENCE audience about the creative process behind Airbnb.


    # vimeo.com/23275754 Uploaded
  2. Directed and edited by Andrei Severny. Produced by Edward Tufte.

    "Perceiving Deeply"
    The Design Observer designobserver.com/feature/perceiving-deeply/38497/

    "If you do one thing today, watch this 40-minute crash course in Design Thinking."
    FastCompany fastcodesign.com/1670615/a-40-minute-crash-course-in-design-thinking

    "Watch the first five minutes and you'll be hooked."
    99U by Behance 99u.com/workbook/14370/video-how-to-see-like-a-artist

    "Beautifully made film."
    Lifehacker lifehacker.com/5991521/learn-to-see-like-an-artist

    "A great story beautifully told."
    Ken Carbone, Designer, Chief Creative Director, Carbone Smolan Agency

    “This [film] is about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are ‘memories of motion.’ Above all, it is characteristic of Inge that in this examination of basic principles the word “beautiful” is used several times.”

    Matthew Carter, type designer, MacArthur Fellow

    “This film is absolutely beautiful. I'm so impressed with it and learned so much in such a compact piece. I feel like it picked up where Helvetica left off with the subtle principles of typographical balance and some early history stemming from the human hand. Your wonderful teaching approach comes through loud and clear and stands as an inspiration and model for others including myself. This is fantastic.”

    Luke Geissbuhler, Cinematographer of Helvetica and other films

    "A great documentation of the visual values we hold dear."

    Roger Remington, Vignelli Distinguished Professor of Design, RIT

    "A fine, insightful and educational documentary. It captures Inge’s work as a designer and educator, her thinking and her SEEING, in a wonderful and most perfect way. Truly Inspirational!"

    Hans-Ulrich Allemann, Designer/Educator

    More info at tufte.com

    # vimeo.com/45232468 Uploaded 659K Plays 36 Comments
  3. Geoff Teehan (twitter.com/gt) has been designing simple digital products for well over a decade. In 2002, he co-founded Teehan+Lax (teehanlax.com/). Geoff and his company have helped shape products at Google, Yahoo, Prismatic, Weather Network, LG, Globe and Mail, Readability and more. He and some key members of Teehan+Lax recently announced that they would be leaving the company to join Facebook's Design team.

    About the Keynote

    Geoff’s talk is a culmination of things he’s learned or come to realize are an important part of being a good product designer. Some of the lessons learned came through lots of failure–with 12 years and 600 projects under his firm’s belt, he’s got a lot to share. He’ll be covering the importance of giving back to our community, the ebbs and flows of running a business, the importance of taking on the right work, how to gain perspective when things aren’t going like you hope, pursuing the things you love, being nice to people, and about what it means to truly act as a team and not just a group of lone-wolves.

    About Forge Conference

    Forge is a conference focused on user experience and design in digital products. Our attendees and speakers are made up of practitioners that specialize in user experience, design, and product management for some of the world’s most innovative brands and agencies. Forge Conference is where we come together to showcase the lessons learned from our challenges and successes, while pushing the digital space forward.

    Tickets for Forge Conference 2015 being held in Philadelphia, PA on Friday, October 9th are on sale now!

    # vimeo.com/117815597 Uploaded 447 Plays 0 Comments
  4. Update: The video is now complete! See below for an updated Keynote file.

    I was pretty excited about Google's debut of Material Design, especially the video they made to promote it. I took it on as a challenge to recreate it using Keynote, and I thought I'd share a side-by-side comparison.

    For those of you who don't know, I’m a huge advocate of using Keynote in my work. In my work, there's constant discussion about which is the best and hottest new design tool to use. I’ve tried many of them, but in the end I still keep coming back to Keynote. It’s easy to learn and use, swapping assets is a breeze (using media placeholder), and most complex animations can be tested with Magic Move (the secret sauce to it all). Producing animations can span a range of fidelities; I can produce all the assets in Keynote, or I can copy out of Illustrator or drag and drop from Sketch (how seamless this works puts a smile on my face every time). As an interaction or visual designer, if you’re not using Keynote to test and bring your work to life, then I think you should start now! At least I hope this little experiment inspires you to try.

    The fidelity of the animation is nothing like what After Effects would do, but it’s pretty close and definitely gets the job done. To be honest, it’s not a raw export from Keynote. I did edit it in FCP X to match Google’s version with the music (I think I actually spent more time matching in FCP X than actually producing the animations in Keynote).

    The assets you see I just screen grabbed from the original video. I didn’t reproduce them, but you might begin to see how you would copy in assets from another application.

    Here is the link to the Keynote file: https://app.box.com/s/q06fnhk09asgvx94a5gy

    # vimeo.com/100377108 Uploaded 99.6K Plays 56 Comments


Hector Calleja

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