1. Thanks to the success of The Real Housewives of Melbourne Gina Liano has become a household name and brand in her own right. Harnessing this fabulous talent was at the heart of a recent partnership with Chemist Warehouse. Working closely with client, talent and media agency a dedicated in-program story arc was created for the latest season of The Real Housewives showcasing the creation, development and launch of Gina by Gina Liano. In the show, we see Gina discuss her "essence" with a Chemist Warehouse perfumier, sample the product and (eventually) land on a name for her signature fragrance. The in-program story aligned to the real world marketing and release of the product and was supported across Arena's digital and social platforms as well as the client's own owned and earned media. You can view additional clips in the series here: arenatv.com.au/videos/?slug=the-real-housewives-of-melbourne

    # vimeo.com/158283621 Uploaded 72 Plays 0 Comments
  2. Final approved version

    # vimeo.com/102491559 Uploaded 14 Plays 0 Comments
  3. Nissan used Australia's Next Top Model on FOX8 to drive awareness of the DUALIS brand. To bring the sponsorship to life and demonstrate the personality of the Nissan brand, a Nissan Red Carpet challenge and DUALIS TVC shoot was seamlessly integrated into episode 4. The programme partnership was extended online at FOX8.tv, the ANTM facebook and on Nissan's own social channels with a 12 week 'Nissan Car Cam' webisode series that followed the models as they were driven between lessons, challenges and eliminations in the stylish Nissan Dualis. A series of behind the scenes videos were also produced, featuring the models and Nissan ambassador Rachael Finch as they filmed the national TVC for the DUALIS

    # vimeo.com/131161328 Uploaded 111 Plays 0 Comments
  4. Telstra’s sponsorship of Australia’s Next Top Model season 7 was designed to create awareness of the Samsung Galaxy 5 –it’s value propositions and to position Telstra as a key destination for pre-paid customers (inclusive of educating consumers on the $129 price point). This communication was brought to life via delivery of a bespoke challenge in program whereby the models were cast to appear in a Telstra TVC. Foxtel Newtork's worked with Telstra's creative agency DDB in producing a series of 45' and 30' TVC's . Production of these TVC's equally played a significant role in Telstra's editorial brand story that was delivered in program.

    # vimeo.com/131160858 Uploaded 245 Plays 0 Comments
  5. Telstra’s sponsorship of Australia’s Next Top Model season 7 was designed to create awareness of the Samsung Galaxy 5 –it’s value propositions and to position Telstra as a key destination for pre-paid customers (inclusive of educating consumers on the $129 price point). This communication was brought to life via delivery of a bespoke challenge in program whereby the models were cast to appear in a Telstra TVC. Foxtel Newtork's worked with Telstra's creative agency DDB in producing a series of 45' and 30' TVC's . Production of these TVC's equally played a significant role in Telstra's editorial brand story that was delivered in program.

    # vimeo.com/131159623 Uploaded 129 Plays 0 Comments

Branded Channel | 08.In-show Integration

Browse This Channel

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.