Nissan used Australia's Next Top Model on FOX8 to drive awareness of the DUALIS brand.
To bring the sponsorship to life and demonstrate the personality of the Nissan brand, a Nissan Red Carpet challenge and DUALIS TVC shoot was seamlessly integrated into episode 4.
The programme partnership was extended online at FOX8.tv, the ANTM facebook and on Nissan's own social channels with a 12 week 'Nissan Car Cam' webisode series that followed the models as they were driven between lessons, challenges and eliminations in the stylish Nissan Dualis.
A series of behind the scenes videos were also produced, featuring the models and Nissan ambassador Rachael Finch as they filmed the national TVC for the DUALIS
As part of Cadbury’s four week sponsorship of the Friday Night Double Feature on Foxtel Movies Premiere, an integrated client specific image spot was produced. We were able to build on Cadbury’s flavour focused campaign by incorporating Cadbury colours into the image spot. We also further connected the two brands through the Cadbury tagline ‘Find your favourite’ which was used to relate back to the Dairy Milk product and our four week movie line-up. This resulted in a well-integrated and seamless execution creating synergy between the two brands and bringing the campaign to life.