Agency CD: John McIntyre
Agency Producer: Bob Kirk
Production Company: Tendril Design+Animation Inc.
Creative Directors: Chris Bahry, Alexandre Torres
Directors: Chico Jofilsan, Daniel Pommella
Design: Chico Jofilsan, Daniel Pommella, Cristiane Ly
Executive Producer: Kate Bate
Producer: Anne Deslauriers
Music & Sound Design: John Black of CypherAudio
3D Modeling: Rowan Simpson
3D Animation: Marcin Porebski, Kevin Vriesinga
2D Animation: Gabriel Rocha, Andrew Vucko
Lighting & Render: Steven Hollman
Compositors: Leo Mateus, Gabriel Rocha, Andrew Vucko
IDEO’s water team created three scenes envisioning a positive future with water. Each scene explores one of three opportunity areas the team identified to successfully manage this natural resource: 1) Decisions we'll make, 2) Systems that will support our lifestyle, and 3) Tools we'll use in our daily lives.
The final scene explores technologies we may encounter in our morning routine, how they may change our habits, and what new behaviors may emerge.