Social running is huge now so we wanted to make sure that the viewer felt like they didn't just see the group, but they felt like they were part of the group. To do this we made sure to capture a whole library of intimate shots, compositions that put us in the scene and ran alongside the runners. This may sound simple enough but some of the locations, like the Williamsburg Bridge, had very limited room to maneuver so we implemented the use of the Movi camera stabilizer which let us keep pace with the runners and took up very little space. In the end we could get some beautiful portraits and product shots while keeping pace with a full runner's gait.
Director : Bowe King, Adam Grint
Color Grade : Luke Morrison
Editor : Christine Wolf