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Cree LED Bulbs

Baldwin& Plus

Historically a B-to-B brand, Cree decided to move into the consumer space with a line of afforable and super-efficient LED light bulbs. In late 2012 they selected Baldwin& as the agency to help them go there. With advertising, web, digital and media responsibility,


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Historically a B-to-B brand, Cree decided to move into the consumer space with a line of afforable and super-efficient LED light bulbs. In late 2012 they selected Baldwin& as the agency to help them go there. With advertising, web, digital and media responsibility, the launch campaign broke at the start of the 2013 NBA Playoffs.

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