1. CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.

    We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.

    In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.

    Credits
    Client: CNBC
    Design + Animation: Gretel
    Typefaces: Decima Mono, Tungsten, Interstate

    # vimeo.com/64655813 Uploaded 92K Plays 15 Comments
  2. In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.

    Credits
    Client: CNBC
    Design + Animation: Gretel
    Typefaces: Decima Mono, Tungsten, Interstate

    # vimeo.com/64654667 Uploaded 4,712 Plays 1 Comment
  3. The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. It's the first award show of the season and one of the most respected; it draws a who's who of A-list Hollywood talent, making it a tent pole show for Vh1.
    The brief from Creative Director Joan Raspo at Vh1 was to give the package a bold sophistication, using Op-Art as a stepping off point. We jumped at the chance to work with such a minimal and abstract aesthetic. Our challenge was to imbue abstract patterns with meaning and purpose, giving each category a clever twist in order to make the package memorable.
    Our design rippled out into a new logo, a variety of on-air graphics, giant LED screen elements, on-air promos and digital branding.

    Credits
    Client: Vh1
    Design + Animation: Gretel
    Sound Design: Echolab
    Typeface: Helvetica Neue

    # vimeo.com/44124479 Uploaded 14.5K Plays 12 Comments

High Prime

warren360media Plus

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.