Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.
Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father's and his daughter's joy. Two lovers visualize fragility and vitality of love in the last Ident.
Creative Director: JL
Agency: JL DESIGN
Executive producer: Angela Moo
Project Manager: Jennifer Lin
Art Director: Lance Wei
Designers: Hsiang Ju Hung, Utsuo Chen
“Infinity water” is a journey through physical properties of the most abundant compound on Earth's surface. Exploring the interaction between colorless, odorless liquid and music, discovering the infinity encoded in water's memory.
My thesis, the experimental animation „Citius, Altius, Fortius“ (Latin for „Faster, Higher, Stronger“- the Olympic motto) explores the interplay of abstract shapes and motions.
How can the substance of motion be visualized. What degree of abstraction allows a communication with the viewer.
Therefor movements of famous Olympians where digitalised into 3D through motion tracking and rotoscoping of original footage of Olympic competitions. Camera motions and playback speed of the footage were borrowed and the movements of the athletes were recreated frame by frame.
The specific character of each sport is reflected in the visual language and the illustration of its motions.