Here at NeosCreative, our ethos of adventure promotes us to work with clients to push the boundaries in exhibition design. When Dolphin Geophysical approached us to produce the theme, art direction, branding and copywriting for an exhibition marketing campaign for their exhibition stand, we sought to create something bold.
We understand the challenge of conveying your brand message in a unique manner at traditionally conservative exhibitions. Our response was to visually communicate Dolphin’s core values through the engagement of their key clients and prospects. They were sent a pre-show print campaign which provoked them to answer the question -
What do you associate with the words “intelligent”, “fast” and “friendly” when you think of Dolphin Geophysical?
The insightful responses which were returned were created into images which were developed and conceived on a graffiti wall within the stand. To achieve this NeosCreative commissioned Soulful creative, a team of talented artists to create this work of art.
Each day had a different theme. On the first day the theme was intelligent, the second day was fast and the third day friendly. At the end of each day, the wall was taken down and cut up ready to distribute to Dolphin’s clients and guests.
Dolphin Geophysical was able to see their core values come to life through live art at the event, while also encompassing their clients into the brand.