Dean Cappello, WNYC's Chief Content Officer and Senior Vice President of Programming, joined NPR DS's Todd Mundt for a conversation about audio innovation. Cappello talked about the digital audio space, identifying the audience, plans for launching 10 new pilots in a short period of time (vs. taking 10 years to get one hit), knowing when to call it quits and sources for monetization.
The podcast is experiencing a renaissance right now thanks to the explosion of mobile devices and new listening experiences. Slate has been exceptional in this field and has developed a large and loyal following of listeners. How did they succeed in growing their audience where others have stagnated? Andy Bowers, executive editor of podcasts for Slate, will explain how he developed the right sound for Slate's podcasts and share opportunities stations can develop in the digital space. Hosted by Ki-Min Sung, Digital News Specialist
The CUNY Graduate School of Journalism's Radio program, chaired by Tina Pamintuan, hosted a "Pimp Your Podcast" Panel on October 22nd 2012. The panel discussed the two-way street between online audio and broadcast radio and how to sell a podcast idea to a funder or news organization.
Panelists included: Amanda Aronczyk (moderator), a public radio reporter, Jim Colgan of Soundcloud, Adam Davidson of Planet Money, Mia Lobel, an independent podcast producer, and Ashley Milne-Tyte is a New York-based writer and reporter.