"FAW-VW came to us to produce a new viral video to promote the golf GTI in china. The brief was to create a aggressive, new school video, that showcased the car in a "out of this world" environment and go beyond the limitations of live action shooting."
- Jason Kirby (E.Producer) DMG -
"With this project I wanted to do something really cool for GTi given it's dual role as a brand icon for VW as well as being simply a great car. The Inter-Galactic Grand Prix platform had a clear objective: reconfirm GTis position as THE cult urban sports car and engage the target customer group of young affluent urban males.
It centers around fantastic driving fun which is the essence of GTi. The tag line "Driving which is out of this world" works on two levels, projecting GTi into a futuristic fantasy world that resonates with the target audience and demonstrating it's winning performance credentials.
The execution is deliberately fast paced, high-adrenalin and sexy, creating an engaging and addictive world familiar to gamers.
The digital format meant we could run long with the movie unrestricted by media cost considerations and it's perfect for sharing to get the maximum online reach. The teaser phase used targeted online messages to direct people to the site.
DMG were the ideal partners to execute. Under the direction of Kai and Jason Kirby and the team of digital wizards worked their magic. The team had so much passion and talent they totally nailed the brief.
So a cut-through piece of work that will drive the desirability and awareness of GTi with it's influential target audience and no question will help sell cars.
No surprise that it has already driven our website hits to record levels nearly crashing the site."
- David Goggins VP Marketing and Strategy FAW-VW and client for this project -
--- Full Credit List ---
Client - FAW-VW China
- Agency - DMG
E. Creative Director - Dan Mintz
Creative Director - Martin & Flip
Art Director - Lily & Caroline
Acc. Director - Orlaith, Li Kang
- Concept & Story Development - VFX team DMG
Story & Race Sequence - Kaism Lim
Concept Art Direction - Kaism Lim, Lock Yi
Concept Art Designer - Lock Yi, DB Gao, Cheeyen
Car Design - Kaism, Chee yen, DB Gao
3D Support - DB Gao, Lulu
Dialogue Script - Flip
Previz Editor - Liao Yong
--- Film Production ---
Director - Kaism Lim
1st AD - Jason Kirby
DOP - Danny Pope
E. Producer - Jason Kirby
Production Manager - Kyle Ching
Asst. Producer - Daniel Zhao, Sam Chee
Unit Production Manager - Ning Ning
Asst. UPM - Lao Zhu
Wardrobe - Connie
Set Decorator - Xiao Cai
On set VFX Supervisor - Cheeyen, CK Kong
On set VFX Supports - DB Gao, Allen, YC Huang, Lock Yi
Behind the scene video & photographer - Haiyan
- Post Production - DMG
Editor - James Teh
Post Producer - Yuan Fei
Compositor & 3D Animation - Lock Yi, DB Gao, Yin Chen, Lulu Zhang
- VFX Production studio - Huevisualab
Producer - Denise Tay, Sasha
VFX Supervisor - Matthew Ho
Lead CG Artist / Lighting / 3D Modeling / Effects Simulation - CK Kong
Lead Animator / 3D Modeling - Wubin Yow
3D Animator - Johnson Ling, Alexander Teoh
3D Modeler - Allen Yap
3D Tracking - Daniel Chia, Allen Yap
AE Compositor - Kelvin, Nas, Bruce, Ritchie, Yeu Jian
Nuke Compositor - Gideon, Skyler Leong
Previz Animator - CK Kong, Wubin Yow
- VFX Production studio - Passion Republic
Producer - Ng Aik Sern
VFX Supervisor - Koh Chong Cheng
3D Animator - Jason Pan Wei Yee, Seah Chin Yuan, Hoi Yee Sum, Sia Ding Shen, Aiken Tow Yong Chiang, Cheong Teik Mun
3D Modeling - Leong Chee Sang, Kok Yip Sun, Lai Meng Guan, Chu Ying Zhi
Lighting Artist & Compositor - Koh Chong Cheng, Hoh Wei Jie, Kok Yip Sun, Lai Meng Guan, Woo Kah Hoe, Cheou Boon Leong, Leong Chee Sang
Effects Simulation - Hoh Wei Jie, Cheou Boon Leong
Matte Painting - Johnson Ting Sin Yu, Tham Hoi Mun, Chu Ying Zhi
- Post Production - APV
Producer - Chen & Dave
Flame Artist - Cheeyen, Matthew Ho
Colorist - Iput
- Audio Production - Imaginex Studio
Producer - Jazzlyn, Michelle Kay
Sound Design, Edit, Final Mix - Wong
- Music Production - Stefan Z
Supervisor, Editor - Stefan Z
»Cummulus & Nimbus is a, let's say … lengthy 5 second project.«
We had this idea for a character, Cummulus. He was meant to be a mascot, something funny for our reel. But the longer we thought about what he could do, the more gags and characters we came up with and the whole thing grew into a fake cartoon intro thingy.