Firehouse is a chain of very successful car washes in Michigan. They're run by some terrific people who are an absolute riot to work with. This is the "extended cut" of their 2013 television branding. The message is simple: Washing your car at Firehouse makes you look good and feel good...and it's infectious.
BCD volunteered to help the city of Midland, Michigan with their Google Fiber campaign in 2010. While Kansas City was eventually named the winner, our campaign did garner a lot of attention; including being shown on CBS Nightly News.