Process montage of Sony's Mouse & Cat spot.
See the original spot here: vimeo.com/navparker/sonycatandmouse
Edit courtesy of Bradley Munkowitz!
Produced at The Moving Picture Company, LA
Creative Director: Paul O'Shea
Producer: Megan Kennedy
Lead Graphic Designer: Bradley G Munkowitz
Lead 2D & 3D Graphics Animator: Navarro Parker
Graphic Designer, Graphics Animator: Joseph Chan
Shanghai Motion Magic approached us to create three new idents for Dragon TV - one of China's biggest mainstream broadcasters. Asked to give the look a seasonal, spring refresh, we took on their existing "page turning" concept and developed it further, while also embracing the year of the snake. All three idents were designed so they could be bolted together and played consecutively, to form one thirty second sequence.