He’s the ultimate model of a modern research scientist (well, he would have been in 1823).
Playing on the bizarre, wonderful, misinformed and downright incorrect scientific knowledge of ‘modern medicine’ in the 1800s, Dr Google Van Hausenburgla Investigates is conceived as a 3-minute daily cartoon for kids. Every episode sees the good Doctor blundering through, while trying valiantly to explain subjects such as ‘where does belly button fluff come from?’, ‘why do ducks float?’ and ‘if asparagus is so good for me why does it taste so bad?’
Tying religion, symbolism, the pyramids, the Bermuda triangle, war and an ancient secret society together into one cohesive narrative would normally make you seem like loony conspiracy-theory nut job. But it all came naturally (maybe too naturally) when creating this title design for
a mock television series.
The brief for this university project was as open as it was simple, ‘create a motion graphics/video work based around glass … and think laterally’. Thinking about the properties of glass led me to a number of interesting points: glass is almost invisible, it reflects as well as refracts light (distorts) and it is also excellent at containment. And with that, the concept of Prism (a fictitious ancient secret society that has been steering the world from the shadows, while leaving their symbol, a simple triangle) was born. The title design had to hint at the depth and breadth of this back story while setting an exciting but sinister mood.
I’m honestly not a conspiracy theory nut … not really!