1. Christel Quek, global social manager at Havas Media, tells us what the Cannes Lions mean to her - and how Twitter is taking a starring role in this year's festival

    # vimeo.com/68795510 Uploaded 255 Plays 0 Comments
  2. John Mescall, executive creative director at McCann Worldgroup, and a record-breaking 5-time Cannes Lions Grand Prix winner in 2013 for 'Dumb Ways to Die', a campaign for Metro Trains, gives us some guidance on how to make shareable work. The 'Dumb Ways to Die' case study is available in full for subscribers on warc.com.

    # vimeo.com/68842157 Uploaded 187 Plays 0 Comments
  3. Bridget Angear (AMV BBDO), Eileen Campbell (IMAX), Russ Mitchinson (DDB Sydney) and Orlando Hooper-Greenhill (JWT), discuss 'Legendary Journey', a campaign from W+K Amsterdam for Heineken that won the 2013 Cannes Lions Creative Effectiveness Grand Prix. The case study is available in full on warc.com. Read the whole story on the Warc Blog: http://www.warc.com/Blogs/How_do_you_win_a_Creative_Effectiveness_Lion.blog?ID=1733

    # vimeo.com/68991587 Uploaded 131 Plays 0 Comments
  4. The Cannes Lions Creative Effectiveness category received 30% more entries in 2013 than in 2012. Jury members Bridget Angear (AMV BBDO), Eileen Campbell (IMAX) and Orlando Hooper-Greenhill (JWT) discuss whether this is a sign that agencies are putting more focus on campaign effectiveness. Read the whole story on the Warc Blog: http://www.warc.com/Blogs/How_do_you_win_a_Creative_Effectiveness_Lion.blog?ID=1733

    # vimeo.com/68991588 Uploaded 120 Plays 0 Comments
  5. The Cannes Lions festival hosted its first ever China Day in 2013. In this video, Tomaz Mok and Jenny Lu (McCann) talk about what marketers should learn from China - and what China can learn from the festival.

    # vimeo.com/69150576 Uploaded 95 Plays 0 Comments

Warc at the 2013 Cannes Lions

Warc

We met up with some of ad land's top minds at the Cannes Lions International Festival of Creativity - so here's a collection of their best stories, advice and opinions about advertising, creativity, innovation, inspiration and our fast-changing marketing…


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We met up with some of ad land's top minds at the Cannes Lions International Festival of Creativity - so here's a collection of their best stories, advice and opinions about advertising, creativity, innovation, inspiration and our fast-changing marketing industry.

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