"Behind the B", a documentary-style tv show centered around NHL team The Boston Bruins, is narrated by Dennis Leary and built around footage captured on the road, in the weight room and inside the personal lives of professional hockey players.
We created the show intro using only still photography. No film. No video. The photography was converted to a grainy, gray scale in order to create a raw, evocative look not typical of the average sports montage. Each photograph was treated using a combination of 2D, 3D and After Effects parallax to create moments seemingly frozen in time. This intro was awarded an Emmy for Music Composition.
Client: The Boston Bruins
Agency: Arnold Worldwide (Boston)
Creative Directors: Travis Robertson & Greg Almeida
Producer: Paul Shannon
Art Director: Travis Robertson
Copywriter: Greg Almeida
Visual Effects: Black Math
Music: Hifi Music, Paul Robb & Jack Bradley
Photographer: Brian Babineau