Here's a montage of our new NBC branding package. It contains a sampling of endtags, bumpers, night openers, and other supporting elements. All of the selected footage was shot and directed by Capacity. And yes, the montage track is heavily inspired by Aphex Twin, custom mixed with the NBC chimes and some extra warmth to make it more human.
The NDR is a tv channel from the northern part of germany. For the redesign i decided to use the line in the logo and make it the north stroke of a compass. The twist was that you look at the compass from a frontal and flat view. The animation therefore was really important to help understand the compass and is also used as a transition from each element to another.
To create a branding world i used different stills that show northern parts of germany and animated them slightly.
Concept, Design, Animation: Ariane Gebhardt
Additional Design: Sebastian Schneider
Creative Director: Markus Schmidt
Project Manager: Monika Kandlbinder
After Effects Automation: Konrad Wielandt
Compilation: Ariane Gebhardt