1. FUSION is a five week experiment in which The Irish Times works with startups to explore the future of digital advertising. The final ten startups of Irish Times FUSION are pitching industry leaders from The Irish Times, The Financial Times, Contagious, The Boston Globe, and WAZ Media.
    Pitching are Parkya, D2E, Limetree, Fonesense, Sian's Plan, Buzzoo, Prowlster, Loylap, FrockAdvisor, GetHealth.

    See more at irishtimesidealab.com

    # vimeo.com/69035292 Uploaded
  2. The final week of Irish Times FUSION!

    FUSION is a five week experiment in which startups with no prior experience of advertising work to bring their products to pitch-readiness for the leaders of the advertising and media industry.

    This week each startup is working to refine their pitches for the Grand Finale where a panel from The Financial Times, Boston Globe, Contagious, etc. will select a winner.
    See more at irishtimesidealab.com

    # vimeo.com/68596336 Uploaded
  3. Week four of The Irish Times' five week experiment in which startups with no prior experience of advertising work to bring their products to pitch-readiness for the leaders of the advertising and media industry.

    Irish Times FUSION is an initiative that matches the energy of Ireland’s startup community with the enormous market access of the branding and advertising world.

    This week LaunchPad mentor Gary Leyden coaches the startups on lean business canvass, and Patrick McConville, media buyer for ICAN, advises them on how to pitch major brands. The Grand Finale pitch on 14 June will be unlike any pitch the startups have given before. The audience will not be VC and angel investors, but media buyers who control the advertising budges the majority of consumer brands in the market.
    See more at irishtimesidealab.com

    # vimeo.com/68094832 Uploaded
  4. We are half way through FUSION, an experiment at The Irish Times to define new advertising experiences by working with startups.

    This week mentors including Jason Nebenzahl, Managing Director of PHD (media agency) and Sean Blanchfield, Founder of DemonWare and CEO of ScaleFront, work with the startups inside The Irish Times.

    Irish Times FUSION is an initiative that matches the energy of Ireland’s startup community with the enormous market access of the branding and advertising world. See more at irishtimesidealab.com

    # vimeo.com/67700900 Uploaded
  5. This week the twenty startups in The Irish Times pitch a panel of leading media buyers, plus The Cannes Lions, and only ten will make it through to the next round. Irish Times FUSION is an initiative that matches the energy of Ireland’s startup community with the enormous market access of the branding and advertising world. See more at irishtimesidealab.com

    # vimeo.com/67205683 Uploaded

Irish Times FUSION 2013

Johnny Ryan PRO

For more information see irishtimesidealab.com

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.