Sometimes you make cool stuff that doesn't get selected by client. This was an experimental open for a show called Twisted on ID, which is about serial killers. We wanted to do something tangible and physical, since so many of our solutions take place entirely within a computer. The lettering is reversed out of fruit rollup stuck to a piece of metal and heated to a bubbling mess from below, with a blow torch. After Effects post work. Shot with Canon 7D.