1. The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

    A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

    # vimeo.com/8569187 Uploaded 717K Plays 158 Comments
  2. While most demos of Augmented Reality show off the 3D side of the technology, it’s also possible to utilise video assets in 2D form, and place them into the 3D world.

    Here we have a video playing back on top of the glyph, which conjures up thoughts of holographic displays.

    # vimeo.com/4761321 Uploaded 18.9K Plays 1 Comment


Jaehee Yang

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