1. PromaxBDA Local - Silver - Sports Program Spot (Not a Live Event)
    Producer/Editor: Ryan Johnson
    VFX: Bernard Ong
    Creative Services Director: Tom Vodick

    When you think of any campaign for the Chicago Bulls you start with Derrick Rose. Because he was hurt, and was going to miss most of the year, we faced a unique challenge. How can you get people excited to watch a team without its superstar? Well if Rose is the biggest draw locally, then a close second is Bulls color commentator Stacey King and play by play man Neil Funk. Every Bulls fan in Chicago is a fan of Stacey’s over the top excitement and Neil Funk’s expert play calling. They have a kind of odd couple dynamic that we took over the top when we made them roommates for the campaign.

    # vimeo.com/69547285 Uploaded
  2. PromaxBDA Local - Bronze Award - News/Information Program Spot
    Producer/Editor: Tony Lytle
    VFX: Bernard Ong
    Creative Services Director: Tom Vodick

    Called WGN Investigates, WGN-TV’s investigative unit is essentially a new one. It needed immediate attention and promotion. We decided to do that in a different way and in a different style than our competitors. While they focus on the news talent and the “investigators,” we want to focus on the results and the viewer benefits. So, when WGN Investigates started out by exposing pension abuse in Illinois, it provided the perfect material for us to build a promo that was part image, part proof of performance for not only the station but for the people of Illinois. It also meant we now had a promo template to continue plugging in results and reactions from the next investigations.

    # vimeo.com/69499519 Uploaded

WGN Chicago

Tribune Creative Group PR

Award winning creative from WGN 9 in Chicago

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