1. From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?

    Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.

    The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.

    Join us for our upcoming webinar and learn:

    About the difference between public and non-public data sources and the philosophy behind our PYLON design
    Explore the tools and techniques we developed to help you innovate and differentiate your product
    Have your questions about Facebook topic data answered

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  2. You have a new market entrant. You would like to know how it’s impacting your brand. So the first thing you do is to find out your share of voice in the market. What now?

    Indeed, knowing your brand’s share of voice is important for monitoring your brand health, but wouldn’t it be even better if you know how it varies among different demographic groups, how audiences are engaging with your brand and what features or products are driving your top engagements?

    We believe so. It is in the details that makes the difference and can truly impact your brand marketing. The share of voice use case is but one of the many Facebook topic data insights that can help you turn a good first start into a full fledged brand marketing strategy.

    Join us for our upcoming webinar and learn:

    About the different ways your brand can apply Facebook topic data to achieve the brand marketing results you’ve always wanted
    Explore the brand health use case and three other examples of how Facebook topic data insights can help you discover the undiscoverable
    Have your questions about Facebook topic data answered
    Sign up to save your seat today!

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  3. Have you ever wondered how global brands respond to market threats and adjust to new market conditions?

    We have. A global personal care brand used Facebook topic data to determine how their audience was engaging with them and their new competitor and what product features resonated positively.

    With Facebook topic data, brands can now get down to the nitty gritty and answer those difficult, big picture questions.

    Join us for our upcoming webinar and learn:

    About the different ways your brand can apply Facebook topic data to develop a better business strategy
    See how other brands, including the personal care brand used Facebook topic data to discover the undiscoverable
    Have your questions about Facebook topic data answered

    # vimeo.com/156759995 Uploaded
  4. You have questions about PYLON for Facebook Topic Data, and we have answers.

    We will be holding our first Q&A only webinar where we will answer your questions about PYLON for Facebook Topic Data. Join us to have your questions answered by our Facebook topic data experts from sales engineers to product marketers.

    You can submit your questions in the form on the right hand side. Please submit your questions by January 26, 10am PST.

    We will NOT be accepting questions during the webinar so if you have questions please submit them ahead of time!

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  5. Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.

    This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?

    Join this webinar and you will learn:

    About the current and future challenges in this data-rich world
    How to be a good guy, and still achieve your business objectives while analyzing Human Data
    About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy

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