Mark Middo (markmiddo.com) should know. He's a "growth hacker," an entrepreneur that builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising.
Growth hacking is at the heart of how today's hot tech startups get off the ground. No wonder Mark was a hit at hivio 2014 (hivio.com).
Among the questions he addresses:
- What is “growth hacking”?
- How can players in the audio space build in growth to their products and platforms?
- What is the role of gathering leads for audio brands? Very few radio brands, for example, bother with this. Even in non-commercial radio there’s little lead nurturing, yet these brands are directly supported by listeners
- How can growth hacking help audio brands build hype and excitement around their products?
- If you launched an audio brand, how would you do it?
Social Media guru and bestselling author Gary Vaynerchuk talks about the power of audio in this opening video produced for Mark Ramsey's hivio (hivio.com), the audio future festival, in 2014. A presentation of Mark Ramsey Media (markramseymedia.com).
When you "pull back" you see how all audio platforms are related - and you realize that brands on those platforms have potential to be more than audio. Because, as Ramsey puts it, "people don't fall in love with distribution channels, they fall in love with content."
This presentation includes new data which illustrates that as choices proliferate, "hits" become ever more important. That's why it's so important to "go big or go home."
Watch for a special appearance by the cast of Star Wars to prove the point!
Mark Ramsey (markramseymedia.com) talks with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival (hivio.com) in San Diego in June, 2014. Among the questions Doug answers:
What impact has online radio in general -- and Pandora in particular -- had on audio as a force among agencies? For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients? Mobile is obviously the direction all technology is headed in. What are the advantages of online radio in that space? Targeting -- How does targeting continue to evolve, and how does that contribute to monetization? How does Pandora keep registration information up to date? What is the level of acceptance for online radio as an alternative to traditional radio for the advertisers you speak to? What does the advertising market want in terms of measurement?