From Capacity's website (capacity.tv)
Upgrade + Mobilize is our latest short film / experimental branding piece. It's a legendary story about good and evil, told through the synthesis of raw creative energy and inspired sound design. U+M employs a range of techniques, styles and disciplines that made the process of creating the piece both challenging and rewarding. A massive, sincere thanks to our whole team for pouring their hearts into this project, and a special thanks to Plaid for adding their musical genius into the mix.
Ellerey Gave, Alex Mapar, Benji Thiem, Mitsuka Thiem, Kenny Lutz, Ted Gore, Jonathan Larson, Aaron Schurman, Jennifer Gave, Mataya Gave, Jill Marklin, Dave Hummel, Anais Hong, Jonathan Wilson, Anna Freelove, Kris Szumowski
With nods to late night literary advertising and a graphical homage to the covers found on Penguin published books, this opening for *smilefaucet, a serial DVD project, desires the viewer to "undo" text presented on the screen. The fictitious book titles shown are anagrams and can be solved using the graphical hints provided adjacent to them. Once solved, the resulting text concerns a contemporary idea or occurrence that many in today's world may wish they could "undo". These subjects include The Patriot Act, Middle East Intervention, and Walter Reed.
Wooden models of the book covers were hand crafted to exploit a simple visual illusion of scale and then combined digitally with other text and graphic elements.
This is what i achieved after 20 exhausting hours of shooting on a green screen stage in Buenos Aires, in a single day. No budget at all; just me and some friends.
I composited, did the FX and everything else later on After Effects. My good friend Colin Devlin along with Brian Byrne created the amazing soundtrack you'll hear on it.
Editing by Sabrina Mottino.
Don't hesitate to share your comments!