We're in the year 2023. Oil is getting depleted on our planet. However, mobility will continue to exist, it needs to. Such mobility not only includes boring electric vehicles for the city but also supersportcars with alternative drive systems. Flat, fast, extreme – cars that still set everyone in the mood for mobility without having a bad conscience – such as the eco-friendly Diamante Concept Car. This concept combines exclusivity and extremes in one single supersportcar.
The name says it all. The most valuable mineral in the world stands for luxury, but also for naturalness, pureness, hardness and beauty – exactly as the dream car with the white collar. Its extremely flat silhouette is flanked by sharply outlined edges, the curved surface appears to be unpolished, rough, precious.
The shooting location accommodates this impression. The commercial describes the genesis of the octahedron-shaped crystal in an abstract way: Formation, birth and a travel to different places. This way the original issue of the 3D visualization has been turned into a benefit for the design approach. For today's clientele which is to buy tomorrow's supersportcar.
Client: Studio Granjard
Agency: Lean Design GmbH (http://www.wearelean.com)
Automotive Design: Thomas Granjard
Alias 3D & Surfaces: Thomas Granjard, LJ
Production: Lean Design GmbH
Director: Tom Nowak | Christoph Große Hovest Creative
Director: Tom Nowak | Christoph Große Hovest Visual Concept: Tom Nowak | Christoph Große Hovest
Lead 3D: Christoph Große Hovest
3D Artists: Christoph Große Hovest, Maurice Panisch, Tom Nowak, Jan Sickinger, Thomas Granjard, LJ
Lead Compositing: Christoph Große Hovest
Compositing / 2D Artists: Christoph Große Hovest, Jan Sickinger
Music & Sound Design: Soupe Music, Köln
CD/Music Composer/Sound Designer: Tom Nowak
Mastered at Steffen Müller Mastering
DVD Authoring / Blu-ray: Group of Pictures, Köln
Special thanks to: HanzoHanzo, nowakstudios, LJ, Christian Kalbhenn