Aesthetic Integration (AI) is the world leader in applying formal verification to financial markets, however, to fully grasp how revolutionary that is, there’s a lot to know about the current state of financial markets and the regulatory difficulties inherent in something so complex.
We were approached by AI to create an introductory film that would bring audiences up to speed on (1) the current state of the algorithms underlying the global financial infrastructure, (2) how they're important but problematic, (3) what Formal Verification is and therefore (4) how Imandra is so valuable as a tool to create safety, fairness, and stability in such a tumultuous system.
Communicating these ideas to audiences who have no financial/maths background, as well as those who have a great depth of knowledge in the field was a huge challenge. With enough coffee and tacos to feed a small army, we set out on a 2-person and 3-month journey of research, direction, design, and animation.
Territory Credits -
Creative Director: David Sheldon-Hicks
Motion Designers: Peter Eszenyi, Nick Hill, Ryan Rafferty-Phelan, Marti Romances, Martin Aggerholm, Yugen Blake, Jay Dingle, Gabor Ekes, Ryan Jefferson Hays, David Penn, Alasdair Willson
Font Designer: Lee Fasciani
Playback Credits -
Marvel Credits -
Director: James Gunn
Production Designer: Charles Wood
Set Decoration: Richard Roberts
Art Director: Alan Payne
VFX Supervisor: Stephane Ceretti
VFX Producer: Susan Pickett
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inFORM is a Dynamic Shape Display that can render 3D content physically, so users can interact with digital information in a tangible way. inFORM can also interact with the physical world around it, for example moving objects on the table's surface. Remote participants in a video conference can be displayed physically, allowing for a strong sense of presence and the ability to interact physically at a distance. inFORM is a step toward our vision of Radical Atoms: tangible.media.mit.edu/vision/