1. It's now time to complete the writing part of this course started in episodes 1 & 2. Get ready to test your powers of observation & analysis; introduce yourself to the basics of creativity; and discover how to bring the magic to your promo production.

    • what the hell am I going to write?
    • what creativity depends on
    • paper cut process: audio
    • angles
    • angles examples
    • paper cut process: vision
    • list of shot types
    • taking your paper cuts to an employer

    Demonstrates a special technique for idea-getting; and offers advice on breaking in to a TV promo department.

    # vimeo.com/68674390 Uploaded
  2. Promo and trailer makers watch TV differently to other people. To know what to write first requires working out what you are going to write around. This is perhaps the most important skill in TV promo copywriting, and will require you to watch entertainment in a whole new way.

    Continuing on from episode 1, this instalment shows you how to know which parts of a show to include in your promo. Scene selection isn't as easy as you might believe; in fact, it requires a whole new way to appraise entertainment. Your mission, should you choose to accept it, is to cram a 30 to 180 minute piece of entertainment into 30 seconds.

    • paper cut process: step 2
    • previewing and logging
    • selecting key moments
    • list of soundbite types
    • how to watch TV (like a pro)
    • what parts of a show to log

    Get set to learn one of the most important skills in promo producing!

    # vimeo.com/66220323 Uploaded
  3. Step-by-step process shows you everything you need to know about TV promo and movie trailer production from scratch.

    • the basic producer skill set
    • scene selection & writing
    • introduction to the paper cut technique
    • paper cut process: step 1
    • paper cut example
    • why paper cuts
    • TV promo types

    You can use this technique to make promos, movie trailers, and even regular TV advertising!

    # vimeo.com/66216703 Uploaded
  4. Outlines the basic, best practice ad, trailer and TV promo production process from allocation to final on-air.

    • introduction to process
    • best-practice generic process outline:
    –– allocation, briefs, personal organisation
    –– pre-production
    –– the pitch
    –– production
    –– post production
    • the importance of process

    Whilst designed for beginners, experienced producers will also appreciate the analysis of what might be lacking in their personal or company production process.

    # vimeo.com/65130807 Uploaded
  5. Promos is the TV industry term for ads that sell a TV channel's upcoming programming. Most people simply ignore them... but creating them is an actual job that you can learn and (hopefully) make a living from. Amazing, right?

    • what is a promo?
    • the core skill
    • essential skill set
    • the state of TV promos - a summary

    Experienced promo producers can also use this episode to explain to friends and family just exactly what the hell it is you do for a living.

    This video forms part of the training materials for all copywriter/creatives at charleyholland.com

    # vimeo.com/64376684 Uploaded


Muhammad Daccak

Small Presence on on vimeo !

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