Wow, there I was just enjoying a cup of tea readying myself for a cooked breakfast and in the corner of my eye this ad was playing on ITV.
I was asked quite some time ago to work with a Director to create some really simple line illustrations that were to be animated within this film for Future Morph helping to promote the DCSF Science and Maths campaign aimed at 11-16 year olds.
The basic idea was to bring the line in their logo to life illustrating the interesting and exciting jobs taking Science and Maths can lead young people to.
Great fun to do and a joy to see on the box at last. There's also a very lovely website that this ad is driving traffic to that is well worth a look to see how engaging you can make Science and Maths to a younger audience. Brilliant.