1. Join hosts Peter McCarthy and Mike Shatzkin for a webinar on digital marketing and book discovery in international markets. Learn how to increase discoverability and impact in key international markets and make more global sales.

    Topics will include:

    - Understanding the marketplace and new opportunities
    - The digital marketing process
    - Gathering, analyzing and using consumer data
    - Ongoing measurement and optimization
    - Key marketing channels
    - Title metadata optimization
    - Author/brand optimization
    - Global book marketing strategies and best practices
    - Key tools and resources
    - And much more!

    This practical, hands-on webinar is designed to provide you with the tools and tactics to improve and grow your international digital marketing activities

    # vimeo.com/118261974 Uploaded 27 Plays 0 Comments
  2. Joignez-vous à votre hôte Jonathan Nicolas pour un webinaire sur le marketing numérique et la découverte des livres sur les marchés internationaux. Apprenez comment accroître la visibilité et l’impact sur les marchés internationaux clés et effectuer plus de ventes à l’étranger.

    Les sujets abordés seront :

    - Comprendre les marchés et les nouvelles opportunités
    - Le processus du marketing numérique
    - Recueillir, analyser et utiliser les données sur les consommateurs
    - Mesurer et optimiser en continu
    - Les canaux de marketing clés
    - L’optimisation des métadonnées sur les titres
    - L’optimisation des auteurs et marques
    - Les stratégies de marketing du livre à l’échelle internationale et les pratiques exemplaires
    - Les outils et ressources clés
    - Et beaucoup plus!

    # vimeo.com/121247640 Uploaded 18 Plays 0 Comments
  3. Mexico’s dynamic publishing industry has been on a strong rebound with a book market worth $938 million and sales growth of over 13% since 2010. As the 15th- largest economy in the world, it is becoming the dominant force in Spanish –language publishing. Mexico’s rich literary tradition combined with government investment into the educational and cultural sectors, provides perfect conditions for an exciting glimpse into this growing export market.

    Join Piedad Saenz, literary agent for a 90-minute webinar exploring the ins and outs of the Mexican book market, including:

    - the state of publishing, distribution, and retail
    - reading and book buying habits
    - the trade, children’s, and education markets
    - the fast-growing digital publishing market
    - and much more

    # vimeo.com/127484542 Uploaded 14 Plays 0 Comments

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