"American Value: Herb Dishman, China, TX" is the first episode of a short documentary series that investigates our cultural fascination with vanishing traditions. This episode tells the story of a Texas Rice farmer and his decision to carry on his family's tradition of fatherhood and working the land. Herb's story complicates the cultural stereotype of the American farmer through highlighting a journey that took him away from home and around the world, ultimately leading him to realize that his true calling is being back where his journey began.
Music: Bon Iver - The Wolves (Act I & 2) - For Emma, Forever Ago. Purchase it on iTunes - bit.ly/1fAk2eG
I was brought on board by Imaginary Forces L.A. and tasked with creating a visual design language that would help tell two different animated typographic stories for Children's Mercy Hospital, both touching on some heavy subject matter while keeping them light and magical. Once we had completed this task, I moved on to animate one of the two spots, telling the story of words that transform from negative to positive, from Childhood Cancer to Ballet Dancer. It was an incredibly fun and collaborative experience with the IF team and it always makes it that much more inspiring to know that the story being told is one of hope for an organization that is truly doing good work.
Directed By: imaginaryforces.com/
Creative Director: Miguel Lee
Producer: JJ Gerber
Production Assistant: Dominick Guglielmo
Design: Jordan Scott, Miguel Lee
Animation: Jordan Scott
Additional Animation: Zach Eastburg
Recording & Audio Production: Horner Music
Agency: Bailey Lauerman