consumer psychology, behavior, influence, persuasion, neuromarketing, marketing science

  1. How do game-changing technologies like smart phones and Google Glass affect consumer behavior? Don Hughes, CIO of Kobie Marketing joins Roger Williams to discuss best practices on the technology and business side of things in order to optimize your loyalty program for emerging technologies.

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  2. During this talk, you'll discover how to be the trendsetting studio in your market and build your success through reputation. Delve into the psychology behind sales and learn why clients buy. Explore new marketing outlets and see how Sandy combines video and social media for explosive results – turning fans into fanatics.

    Learn how to connect with prospects and produce dynamic marketing pieces that appeal to today's consumer. And see how Sandy has used referral marketing to expand her client base and keep her business growing.

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  3. In this presentation, Nathalie gives an introduction to the world of Web Psychology.

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  4. At Communispace, we believe there is a better way of doing business. For over 12 years, we have been committed to helping our clients collaborate with, and get inspiration from, their consumers.

    Are you collaborating with your most important customers? Take a moment to watch our Consumer Collaboration Manifesto, a short video about our consumer collaboration philosophy and our commitment to understanding and engaging consumers – as a means to faster innovation and growth.

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  5. Neuromarketing pioneer Patrick Renvoise talked very colorfully about the importance of visual stimulation as it relates to the reptilian brain's influence on consumer spending habits at the Neuromarketing World Forum. He highlighted the importance of six stimuli when creating ads: self-centric, visual, contrast, tangible, emotion and a beginning and an end. He explained them in the context of the reptilian brain.

    His presentation showed a number of real ads to explain the value of the stimuli for business marketing. He translated the effects of the six stimuli into four business steps for successful marketing.

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consumer psychology, behavior, influence, persuasion, neuromarketing, marketing science


consumer + psychology + technology = profit

consumer psychology, consumer behavior
influence, persuasion, story-telling
buyer behavior, marketing science
marketing psychology, web psychology

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