1. This is one of those jobs where i was told we were making an advert for the brands new website....but with no pre-conceived ideas and no time or money to shoot anything.

    So after a couple of false starts, i came up with this..

    I used Adobe Photoshop Extended for the model of the laptop. I took a single photo of my computer, and used the vanishing point feature to create a 3 model which exported seamlessly into After Effects, allowing me a limited amount of space to move around the laptop. Much more effective than a single still image.

    # vimeo.com/6158973 Uploaded 334 Plays 0 Comments
  2. using Mark Boweys logo design, i have done a quick animation test in AE. There are some obvious glitches in how some of the effects are behaving, but as a first attempt i'm pretty happy with the direction its taking.

    I like the paper texture as it also conjures images of a rugby pitch, the map of japan also adds a subtle curve around the logo.

    adam

    # vimeo.com/6144704 Uploaded 315 Plays 2 Comments
  3. live action this time....a range of Armed Forces roleplay toys, from outfits to face paint, tents to night vision goggles and metal detectors.

    Uploaded 13 Plays 0 Comments
  4. made to promote a new range of Royal Air Force themed action figures and toys.

    The toys look great and are really complimented by a wonderful film set.

    I replaced all the skies and added lens flares to bring a little sun into a studio shoot!

    # vimeo.com/6158657 Uploaded 215 Plays 0 Comments
  5. The third of three teasers, created to arouse interest in a new range of toys being launched soon after these were transmitted.

    This was the most challenging of the three but definitely my favourite. I left reality behind (i think) with this one, as i wanted to create some kind of "in-mask" data system and underwater image enhancement for Navy divers.
    Using the same elements as used in the previous two teasers, I devised an effect which created a fairly realistic looking divers eye view, with various readouts superimposed onto the glass of the mask.
    I'm especially pleased with how i have warped the surface shot to appear as if its being viewed through wet glass.

    # vimeo.com/6158507 Uploaded 106 Plays 0 Comments

LightningAd - Post Production Work

Lightning Ad

All work done by Adam Taylor (Lightningad). Mainly stuff for broadcast tv adverts for Character Options, but occasionally other things i'm pleased with.

Unless stated, all clips have been edited, colour graded, graphics/motion design, sound edit and…


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All work done by Adam Taylor (Lightningad). Mainly stuff for broadcast tv adverts for Character Options, but occasionally other things i'm pleased with.

Unless stated, all clips have been edited, colour graded, graphics/motion design, sound edit and mixed by me.

My weapons of choice tend to be Apple FCP / Color / Shake, Adobe After Effects / Photoshop Extended, Trapcode, Digidesign ProTools.

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