This the official trailer for SIGN PAINTERS a documentary by Faythe Levine & Sam Macon. For information regarding screenings, and other news please visit signpaintersfilm.com
About the project...
There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade.
In 2010 Directors Faythe Levine and Sam Macon, with Cinematographer Travis Auclair, began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features the stories of more than two dozen sign painters working in cities throughout the United States. The documentary and book profiles sign painters young and old, from the new vanguard working solo to collaborative shops such as San Francisco’s New Bohemia Signs and New York’s Colossal Media’s Sky High Murals.
The book published by Princeton Architectural Press in November 2012 features a foreword by legendary artist (and former sign painter) Ed Ruscha. We encourage you to pick up a copy at your local book shop, or directly from Princeton Architectural Press - http://goo.gl/aTZLq
I wrote this documentary along with my friends Malcolm and Christine, as part of The Ritual Project sponsored by Stella Artois (more at theritualproject.com). So proud to help these painters tell their story.
Concept: Mother NY; Production Co: Mekanism; Director/DP/Editor: Malcolm Murray; Music by The Album Leaf; Painters: Colossal Media/Sky High Murals/Bob Middleton; Presented by Stella Artois
In what is quickly becoming an annual tradition, we worked with independent artists in Berkeley, CA; Austin, TX; and Brooklyn, NY, to create five posters centered around the theme of Independence.
Here, Derek McDonald uses classic sign painting - on wood and on the door of a vintage, 1950 pickup truck - to create the art for the Jack Daniel's Independence Day campaign. The door was later removed from the truck and, along with the signboard, photographed to create the artwork for print ads, posters and large-scale outdoor murals.
The signboard poster reads: "THERE'S THE EASY WAY, THERE'S THE FAST WAY AND THEN THERE'S THE BEST WAY."
The truck door reads: "MADE IN AMERICA. BECAUSE THAT'S HOW AMERICA WAS MADE."
Client: Jack Daniel's Tennessee Whiskey
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
DP: Nate Laver
Producer: Ben Ouellette
Artist: Derek McDonald @ Golden West Sign Arts
Director of Global Marketing: Carmen D'Ascendis
A short trailer for a Documentary I'm working on. It's about how the digital age has changed the sign industry and how it's made the art of hand lettering obsolete. Check out this and other sign related projects at http://www.streamlinestudios.blogspot.com