1. Directed and edited by Andrei Severny. Produced by Edward Tufte.

    "Perceiving Deeply"
    The Design Observer designobserver.com/feature/perceiving-deeply/38497/

    "If you do one thing today, watch this 40-minute crash course in Design Thinking."
    FastCompany fastcodesign.com/1670615/a-40-minute-crash-course-in-design-thinking

    "Watch the first five minutes and you'll be hooked."
    99U by Behance 99u.com/workbook/14370/video-how-to-see-like-a-artist

    "Beautifully made film."
    Lifehacker lifehacker.com/5991521/learn-to-see-like-an-artist

    "A great story beautifully told."
    Ken Carbone, Designer, Chief Creative Director, Carbone Smolan Agency

    “This [film] is about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are ‘memories of motion.’ Above all, it is characteristic of Inge that in this examination of basic principles the word “beautiful” is used several times.”

    Matthew Carter, type designer, MacArthur Fellow

    “This film is absolutely beautiful. I'm so impressed with it and learned so much in such a compact piece. I feel like it picked up where Helvetica left off with the subtle principles of typographical balance and some early history stemming from the human hand. Your wonderful teaching approach comes through loud and clear and stands as an inspiration and model for others including myself. This is fantastic.”

    Luke Geissbuhler, Cinematographer of Helvetica and other films

    "A great documentation of the visual values we hold dear."

    Roger Remington, Vignelli Distinguished Professor of Design, RIT

    "A fine, insightful and educational documentary. It captures Inge’s work as a designer and educator, her thinking and her SEEING, in a wonderful and most perfect way. Truly Inspirational!"

    Hans-Ulrich Allemann, Designer/Educator

    More info at tufte.com
    TeachingToSee.org
    facebook.com/TeachingToSee

    # vimeo.com/45232468 Uploaded 659K Plays 36 Comments
  2. A mini-documentary about color, narrated by Joana Vieira da Costa.

    This is a slightly re-edited version of the earlier 2005 film made in order to dedicate it to the PUBLIC DOMAIN. You are FREE TO USE this video as you please, no strings attached: http://creativecommons.org/publicdomain/zero/1.0/
    More information and download links: http://eduardomorais.com/video/roygbiv

    Previously this film won a number of awards - Ovarvideo 2005 Jury Prize, FEST 2006 Audience Award for Best Documentary, Tom De Video ACERT 2007 Best Documentary, Arouca Film Fest 2007 Best Documentary - and was present at a number of important events including the Vila do Conde International Short Film Festival 2006, Videoevento Turin 2005 and Jovens Criadores 2006.

    # vimeo.com/832162 Uploaded 91.3K Plays 66 Comments
  3. The concept of branding can seem ambiguous at times. Urban Influence breaks it down into delicious bite size pieces.

    # vimeo.com/9005191 Uploaded 22.4K Plays 5 Comments
  4. javierperez.es
    facebook.com/javierperezartist

    A ballerina, whose pointe shoes are extended by a set of sharp kitchen knives, dances and twirls insistently until reaching exhaustion, fighting to maintain balance on the lid of a grand piano set on a stage. The theatre with its red velvet warm lighting, resembles an oversized music box. The camera turns around the dancer revealing the opposite side of the room: an empty and painfully bare theatre.

    The ballerina appears as an eerie figure expressing effort, sacrifice and pain in her strive for perfection. Both fragile and cruel. Initially shy and hesitant, her steps become more and more emphatic, menacing and not exempt of violence, scraping and cutting into the delicate surface of the piano with her sharp pointe shoes.

    Through this work, Javier Perez investigates and reflects once again upon the human condition. Using a strongly metaphorical language rich in powerful symbolism, he reveals the weaknesses that become the boundaries between seemingly irreconcilable concepts such as: beauty and cruelty, fragility and violence, culture and nature or life and death.

    # vimeo.com/66721776 Uploaded 1.2M Plays 10 Comments

Design

Penn Aragon

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