Kate Dawkins Digital Director 2013

Production company – Crystal CG
Client – LOCOG
Role – Lead Creative

The audience pixels consisted of 70,500 seperate paddles, each containing 9 high powered led lights, fixed to the stadium seats. The giant audience screen allowed the narrative to expand out from the field of play into the audience making them feel part of the show.

Working closely with the ceremonies creative teams and overseeing two separate groups of animators, 2D and 3D, visual FX specialists, pre-visualisers, programmers and all-round talented people. Kate designed, directed and helped deliver well over 100 individual pieces of content for both ceremonies.

Content was also created for the projection screens for Freddie Mercury and the Spice Girls 'Taxis' for the closing ceremony.

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Kate Dawkins Digital Director 2013

Kate Dawkins Studio Plus

I am an award winning Director with vast experience delivering distinct design driven content for activations such as brand campaigns and digital films to large events and interactive experiences. With a background in design my work is heavily rooted…


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I am an award winning Director with vast experience delivering distinct design driven content for activations such as brand campaigns and digital films to large events and interactive experiences. With a background in design my work is heavily rooted in the craft, applying logic to the problem and passion to the solution.

A career of innovative and often ground breaking projects has given me unrivalled experience in working for some of the largest global brands. These include high profile work for the giant 360˚ ‘Audience pixels’ for the London 2012 Olympic Opening and Closing Ceremonies, Adidas, Ford, BBC, GSK, Elton John and MTV European Music Awards.

The scale may vary from the world’s largest screen to a handheld device, but my understanding and enjoyment of the necessary processes cover any challenge, taking each project from concept to delivery with meticulous attention to detail.

 

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