1. When one of the region’s most prominent banking institutions needed custom music to support their rapidly expanding business, the team at Bite Sized Creative were ready to deliver. The challenge was to create a unique and instantly recognizable musical signature that could be used in multiple forms of media and would help solidify an already strong brand in the minds of the public. What resulted was a piece of music that has been used for the last two years, and continues to be implemented in FirstMerit’s multiple and often run television, radio and web commercials.

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FirstMerit Bank

Michael Seifert

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