The font is revealed with the colours and train lines from London's famous underground map. The mix of punctuated and smooth motion is designed to signify the underground's complex growth. I really enjoyed this aspect of the project and found it to be a great learning exercise!
Client - Transport for London
Studio - Soluis
Music - "constellation" by Ieva http://freemusicarchive.org/music/Ieva/Summer_Tour_Remix_v2_1865/04_constellation
The internet has established itself as a repository of knowledge. The lion’s share of the world’s knowledge, experience and information resides on server farms and can be accessed by anyone at any time.
The work focuses on the shift of knowledge onto the internet and a question that arises from that shift: What will we still want to know when all information is permanently available?
The product is a two-minute trailer for an animated series on this theme of the transfer of knowledge. I am responsible for the script, the general form, the coordination of everyone involved and the project realisation.
Through an emotional grandfather/grandson relationship, the trailer illustrates how the transfer of knowledge has changed in the last three generations. At the same time, it deals with the difference between analogue and digital knowledge.