This film was my favourite in a 3 film VIRAL series I created for Independent Digital Media.

They were launching a new beauty website called Primped and wanted to generate awareness of the site amongst target market (female 25-35yo) and industry insiders.

I conceived the idea, wrote the script, directed the shoot and cut the edit.

The films were distributed via YouTube and were a big hit. Combined they've had over 120,000 views.

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