The head designer of clothing line "Engineered Garments"
We surf together almost every weekend, and I became interested
in shooting his daily life after surfing. Concept behind this short film
is his core creative philosophy "Not Designed But Engineered"
Directed by Manabu Gaku Inada
Version: Final Cut
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When we set out to make this short, our intention simply was to observe the phenomenon of fashion bloggers and street style stars. As we started to review the footage, two salient trends became apparent: fashion editors frustrated by the ensuing commotion outside of shows, and the rise of "peacocking" street style stars as a result of the proliferation of blogs. This film examines these themes from both perspectives.