1. http://wordsofageneration.co

    Words of a Generation: Singapore is an intimate window into the thoughts, struggles and hopes of a group that has often been described as the ‘in-between’ generation in Singapore. This compilation of their personal observations on topics like love, connect, dreams, work and play, and their role in society serves as a stark contrast against the backdrop of many national developments of that period including the two-child policy and the education system as we know it today, as well as rapid technology advancement in their formative years. The '70s generation continues to bridge gaps between the ages, strives to be adaptive and wants to work for change. A guinea pig for technology past, they even describe themselves as counsellors for tomorrow.

    # vimeo.com/71417854 Uploaded 386 Plays 0 Comments
  2. http://wordsofageneration.co

    Words of a Generation: Singapore is an intimate window into the thoughts, struggles and hopes of a group that has often been described as the ‘in-between’ generation in Singapore. This compilation of their personal observations on topics like love, connect, dreams, work and play, and their role in society serves as a stark contrast against the backdrop of many national developments of that period including the two-child policy and the education system as we know it today, as well as rapid technology advancement in their formative years. The '70s generation continues to bridge gaps between the ages, strives to be adaptive and wants to work for change. A guinea pig for technology past, they even describe themselves as counsellors for tomorrow.

    # vimeo.com/71417853 Uploaded 725 Plays 0 Comments
  3. http://wordsofageneration.co

    Words of a Generation: Singapore is an intimate window into the thoughts, struggles and hopes of a group that has often been described as the ‘in-between’ generation in Singapore. This compilation of their personal observations on topics like love, connect, dreams, work and play, and their role in society serves as a stark contrast against the backdrop of many national developments of that period including the two-child policy and the education system as we know it today, as well as rapid technology advancement in their formative years. The '70s generation continues to bridge gaps between the ages, strives to be adaptive and wants to work for change. A guinea pig for technology past, they even describe themselves as counsellors for tomorrow.

    # vimeo.com/71408263 Uploaded 323 Plays 0 Comments
  4. http://wordsofageneration.co

    Words of a Generation: Singapore is an intimate window into the thoughts, struggles and hopes of a group that has often been described as the ‘in-between’ generation in Singapore. This compilation of their personal observations on topics like love, connect, dreams, work and play, and their role in society serves as a stark contrast against the backdrop of many national developments of that period including the two-child policy and the education system as we know it today, as well as rapid technology advancement in their formative years. The '70s generation continues to bridge gaps between the ages, strives to be adaptive and wants to work for change. A guinea pig for technology past, they even describe themselves as counsellors for tomorrow.

    # vimeo.com/71408262 Uploaded 830 Plays 0 Comments
  5. http://wordsofageneration.co

    Words of a Generation: Singapore is an intimate window into the thoughts, struggles and hopes of a group that has often been described as the ‘in-between’ generation in Singapore. This compilation of their personal observations on topics like love, connect, dreams, work and play, and their role in society serves as a stark contrast against the backdrop of many national developments of that period including the two-child policy and the education system as we know it today, as well as rapid technology advancement in their formative years. The '70s generation continues to bridge gaps between the ages, strives to be adaptive and wants to work for change. A guinea pig for technology past, they even describe themselves as counsellors for tomorrow.

    # vimeo.com/71408240 Uploaded 161 Plays 0 Comments

Words of a Generation

Edelman APACMEA

Words of a Generation (http://wordsofageneration.co) is a research and short film project designed to provide a personal window into the lives of people who have lived through and are pushing rapid transformation in society.

Words of a Generation…


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Words of a Generation (http://wordsofageneration.co) is a research and short film project designed to provide a personal window into the lives of people who have lived through and are pushing rapid transformation in society.

Words of a Generation is a collection of their personal stories and perspectives. It’s not a study. It’s by no means comprehensive. Words, instead, is a start. It focuses on seven core topics: work, consume, love, connect, play, explore and dream. Their stories are brought to life through seven short films in each country, directed by Jayga Rayn, with original composition by Erasmus Talbot and counsel and support from David Brain, Cornelia Kunze and a six-country team.

Our series began in China, where we were invited into the homes of 28 people from China’s ‘70s generation. Over the course of the year, we will document the personal stories and perspectives of 50 people from change generations in five countries in Asia: Singapore, Malaysia, Vietnam, Indonesia and India.

We hope to give you a small window into their world.

We want to help you understand their lives beyond each country’s headlines, beyond its data.

We want you to spend a few minutes getting lost in their words.

-Amanda Mooney Words of a Generation Creator and Producer

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