Australian commercial for KitKat. Loosely based on the japanese 1001 useless items fad, a Russian woman turns her crawling baby into a floor mop.

This ad was written in English but as it is such a great visual concept we pursuaded the client to cast a foreign person as it was funnier and didn't distract from the idea. They agreed - this commercial has run on World's funniest commercials shows in USA, Britain, Australia, Asia and Japan.

My daughter Imogen is the star among 7 or 8 babies including Ruth Riley Collins, Daisy Chancellor, Plato Savage whose Mum Yvonne was my make-up artist.

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Newblood & Oldmoney

Adrian Hayward Plus

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