For years, we’ve been telling designers: the web is not print. You can’t have pixel-perfect layouts. You can’t determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will “live” on a web page? Why do we give in when they demand a WYSIWYG text editor that works “just like Microsoft Word”? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won’t work for mobile. As our design and development processes evolve, our content workflow has to keep up. Learn how to adapt to creating more flexible content.
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?
In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it - and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies.
Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience. Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.
The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Learn the number one job of every web designer, how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile (or small screen) strategy can help you improve your content, rethink your web experience, and put the user first.
60 minute video. Captured live at An Event Apart Boston 2012. Presented by Jeffrey Zeldman, "godfather of web standards" and co-founder of An Event Apart.